Reach: Direct messaging
Download our Reach Media KitDirect messaging campaigns that drive student conversions
Our direct messaging campaigns are an opportunity for you to build relationships, drive conversions and foster loyalty through data-driven communications. Our team will take the time to understand your needs and develop a custom recipient list of students or UAC applicants most likely to engage with your campaign. Contact our team for pricing.
 | SMSSMS is a guaranteed method to get your message in front of your target audience and encourage quick action. Our powerful SMS campaigns are built on the winning formula of high delivery rates of 98 per cent, low opt-out rates and a bespoke audience list. Contact our team for a deeper dive into benchmarking for your SMS campaigns. |
EDMEmail marketing consistently delivers when it comes to engagement, influence and results. When you combine that with the high trust and broad reach of UAC, it’s a recipe for success. Our precisely targeted emails, based on highly segmentable datasets, are one of your most direct routes to market. Contact our team for a deeper dive into benchmarking for your EDM campaigns. |  |
Our three steps to successful campaigns
Our three-step approach to working with clients is at the core of our successful campaigns that consistently exceed industry averages by up to 400 per cent. First, we take the time to understand your needs. Then we sort through our granular applicant data to create a custom audience most likely to engage with your offer. Finally, we execute your campaign and deliver results.
When you partner with Reach, you will collaborate with a team of marketing and data specialists who are experts in the Year 12 and university demographic. We will provide you with insights on targeting, timing and creative – combining our insights with your marketing goals to see the best possible ROI for all your activities with Reach.
Our primary dataset is unmatched anywhere in the Australian market. When applied to your marketing campaigns, it can bring tremendous results. We know Australian students better than anyone else and want to share our insights with you to strengthen your strategy. We create bespoke segmentation opportunities based on demographics, academics, behaviour and more.
We provide ongoing guidance throughout your campaign to support your goals and maximise ROI. After the campaign, we provide in-depth reporting to help shape future business decisions.
Comprehensive campaign reports
Measuring ROI is essential to a marketer. That’s why we provide in-depth reporting to help you understand the power of Reach in driving brand awareness and increasing conversions.
| Features | Reach partners | Centralised partners |
|---|---|---|
| Summary of what we provide | We provide you with in-depth reporting on campaign performance and tips for future optimisation if you execute a Reach direct message campaign with us. |
Centralised partners receive more in-depth reporting than Reach partners, as we can track conversions accurately in the UAC application. *The conversion must occur within seven days to attribute it to the direct messaging campaign. |
| Estimated opens and open rate % | Yes | Yes |
| Clicks and click-through rate % | Yes | Yes |
| Opens and clicks over time | Yes | Yes |
| Unique and total clicks on each link | Yes | Yes |
| Optimisation notes | Yes | Yes |
| Geographical location of recipients that click |
Yes | Yes |
| Increased preferences | No | Yes |
| Preference ranking | No | Yes |
| Geographical location of preferences | No | Yes |
